Wednesday, 25 March 2009

Local colour

Recently a great deal of the shops in my local area have been going out of business. Faced with the daunting prospect of having several major consecutive high street/mall landmarks look desolate and abandoned, some bright spark has decided to "beautify" the window displays of otherwise vacant shops. In some cases ironically (though with a clear economic purpose in mind) transforming the shops into veritable advertisements for consumerism itself, as long as you spend your money within the (remaining) local high street shops. Rather than distract, these aesthetic eyesores only serve to underscore the problem, making themselves and the problem that they represent, that of absent actual shops, all the more apparent. Still, I guess someone thinks it's better to have 'pretty' signs of an economic depression. Maybe the plain frontispiece above could stand to learn a lesson or two.

I worry about whoever makes these sorts of decisions sometimes.

Below is the absolute worst offender. It's colourful optimism a stark contrast to the blank space it tries to distract from. Below that is my local (ex-)Woolworths, now a sad testament to Chelmsford high street consumerism, which it still finds itself trying to push.

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